Behind the Ad: Don’t stop thinking about tomorrow

Pennsylvania_US_Congressional_District_13_(since_2013)Who: The State Sen. Daylin Leach campaign for the U.S. House of Representatives
Where: Pennsylvania 13th Congressional District
What: Rep. Allyson Schwartz (D) is running for governor, so this seat is open, and safely Democratic. The funny thing is that in 2013 Republican redistricters went out of their way to put as many Democrats into the 13th as they could. It’s in the Philadelphia suburbs, so I guess their thinking was that you give the Dems a bit here and put everything else in play. The four leading candidates for the Democrats in the 13th are: state Sen. Daylin Leach, former Rep. Marjorie Margolies, state Rep. Brendan Boyle, and physician Val Arkoosh.
Margolies, some with long memories might recall, is best known for serving a term in Congress from Montgomery County from 1992-1994 during which time she cast the deciding vote for the Clinton tax package, which raised taxes, and subsequently lost reelection. And there is also the fact that her son, Marc Mezvinsky, is married to Chelsea Clinton.
Margolies is considered the frontrunner, but it’s been a long time since she held office and people do forget. It’s still not clear how this one will shake out. Still, with the Clintons in her court, as they will be, she’s probably unbeatable.
To the extent that Margolies is campaigning on doing the right thing twenty years ago, Leach sees a target

“[The ad] focuses on Margolies’ decision to campaign on a single action taken over 20 years ago, rather than address any current issues relevant to voters in the 13th Congressional district — choosing to always talk about the past instead of the future,” the release reads. “However, when Margolies discusses her past record, she neglects to mention the legislation she championed that would have ended Social Security as we know it by raising the retirement age and limiting seniors’ cost of living income adjustments.”

This one aired about a month ago, and features Leach’s daughter Brennan saying her dad is “running for the future” and will “work to expand Social Security, pass gun control legislation and hold big banks accountable.”
It should be noted that Margolies is not simply running on one vote twenty years ago, but does have positions on current issues, though that screws up Leach’s narrative, and that’s no fun. 
Grade: Call me cranky, but I don’t warm to political ads featuring cute kids. They seem silly and contrived. There’s that. What the ad does do is to draw attention to the fact that a vote taken twenty years ago may not be enough reason to support someone now. The point is that  the message is clear, if somewhat disingenuous, and hits Margolies where she is strongest, the fact that she will have the support of the Clinton machine. B-

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